Maison Martin Margiela for H&M launch

We can't wait for the Maison Martin Margiela collection to arrive at H&M (just over two weeks away now!), and we've shared the lookbook and collection with you. Well now we're bringing you a behind-the-scenes video from the launch in New York.

The launch was half-art installation, half-party and was attended by the great and good of NYC, some wearing MMM at H&M themselves.