David Beckham launches his pants in-store!

Let's face it, David Beckham is currently THE hottest man in pants. So we're very excited to bring you this video footage of David launching his David Beckham Bodywear for H&M range at H&M's London Regents Street store.

And watch this space as we've got another treat coming up for you....behind the scenes at the party afterwards plus some interview clips with the man of the moment.

Video copyright H & M Hennes & Mauritz AB